Trunk Club, an apparel subscription service owned by Nordstrom, has increased Pinterest engagement by more than 100 percent in recent months by embedding artificial intelligence into its digital-images marketing. AI-image search is central to its ambitions of building a data-science model that drives highly relevant product offerings to consumers across the social web. More broadly,...
How AI Is Transforming the Shopping Experience Based on the Images Consumers Look at Online
AdWeek - 12 Sep 2017 03:45
Trunk Club, an apparel subscription service owned by Nordstrom, has increased Pinterest engagement by more than 100 percent in recent months by embedding artificial intelligence into its digital-images marketing. AI-image search is central to its ambitions of building a data-science model that drives highly relevant product offerings to consumers across the social web. More broadly,...
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